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What does a self-employed sign installer cost per hour?

What sign installers charge per hour, by specialisation. And what that means for you as an agency or installer.

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Indicative net hourly rates (excl. VAT)

SpecialisationHourly rate (indicative)
Lettering & vinyl application€40 to €55
Vehicle wraps & vehicle lettering€45 to €65
Facade signage & installation at height€50 to €70
Light boxes & electrical (NEN 3140)€55 to €75
Interior signage & exhibition stands€40 to €55
Measuring up, preparation & removal€35 to €50

Indication based on public rate sources and conversations within the industry (2026). Every sign installer sets their own rate. Signborn does not impose a rate and only gives a suggestion.

Signborn rate index

What self-employed sign installers actually charged on completed jobs through Signborn. Method v1 · reference month - · only cells with at least 10 observations.

Index in progress

We calculate the rate index every month from completed jobs. A figure only appears once a combination of specialism and region has at least 10 observations. That way no rate can be traced back to a single job or installer. Until then, the indication above applies.

How the index is calculated

  • Source: completed jobs from the past 12 months. We divide the installer's net earnings by the number of hours, excl. VAT.
  • Test accounts, jobs without hours or an amount, and outliers outside €15 to €250 per hour are left out.
  • We only show p25, median and p75 when a cell has at least 10 observations. Below that, we show nothing.
  • Signborn does not impose a rate. The index describes what self-employed sign installers charged themselves. Every installer sets their own rate.

What determines the rate?

Specialisation
Vehicle wraps and electrical work call for more certification and experience than standard lettering.
Region
Rates in the Randstad are usually higher than in the north and east.
Rush jobs and weekends
For jobs within 48 hours or at the weekend, installers usually add a surcharge.
Travel time and equipment
Travel costs, a cherry picker and own tools come on top of the hourly rate.

For agencies: what do you see on Signborn?

You pay the installer's net rate plus the Signborn fee. The fee is 8% for a match (minimum €15, maximum €150 per installer). With your own network there is no fee. You see the fee upfront and get it on a separate invoice, with no subscription. You only pay once you've approved the handover, directly to the installer, within 14 or 30 days.

For sign installers: you set your rate

You set your own net hourly rate and get paid it in full. The client pays the Signborn fee.

Frequently asked questions about sign installer rates

What is an average hourly rate for a sign installer?

Around €45 per hour excl. VAT, according to public sources. In practice it ranges from €35 for simple vinyl application to €75 for certified electrical work and work at height.

Do sign installers charge per hour or per day?

Usually per hour, with a minimum number of hours per job. For projects lasting several days, half-days are often agreed. On Signborn you see the minimum upfront.

Is VAT included in the rate?

No, rates are excl. VAT. On Signborn, agencies see the total including 21% VAT before they confirm. Installers under the small business scheme (KOR) invoice without VAT.

Does Signborn set the rate?

No. The sign installer sets their own rate. At most, Signborn shows a market indication based on region and specialisation. The choice always lies with the business owner.

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